Hero Digital Business Group

B2B Sales is our expertise

We build successful B2B sales teams and run them.

Building Successful Sales Organisations

We support technology-driven organizations through 3 key levers in developing a high performing sales team

  • Know-how
  • People
  • Tools


We cover all steps along the B2B sales process.


More about us

  • Dr. Jens Hutzschenreuter

    Managing Director / Geschäftsführer

    Within digitalbusinessgroup, Jens works predominantly with our large partners on sales process organization and improvement programs. He also supports the recruitment of senior profiles and sales leadership positions.

    Prior to his engagement in digitalbusinessgroup, Jens was a co-founder of Citydeal and Groupon. He was responsible for Sales & Operations and held various executive roles in different countries.

    • Developed a highly structured B2B sales model (“Groupon Sales Model” – comparable to the “Toyota Production System” for B2B sales) to drive consistent revenues within B2B sales teams
    • Rolled out the model in various global markets (UK, Ireland, Japan, South Korea, USA, D-A-CH)
    • Built the fastest growing country organization (South Korea) within Groupon
    • Managed up to 200 Inside and Outside Sales reps in the USA (Chicago HQ)
    • Managed up to 800 employees in the region Germany, Austria, Switzerland

    Prior to his roles at Groupon, Jens was a management consultant with The Boston Consulting Group from 2003 to 2010. He focused on advising clients on topics of Sales & Marketing in High-Tech industries like Automotive, Industrial Engineering or Energy.

    After his master of science degree in industrial engineering from Stuttgart University, he graduated from a doctorate program in Entrepreneurship from RWTH Aachen University. He also worked as a Visiting Scholar at the Wharton School at the Universtiy of Pennsylvania.

    Dr. Jens Hutzschenreuter Digital Business Group
  • References

    We work with great companies (examples)

    Funded by great investors (examples) 

    Our typical customers

    Making an Impact In Your Sales Organization

    We support B2B sales organizations with software tools, actionable support and new team members to reach their ambitious goals. We are passionate about the B2B Sales process: Through better tools, better structured processes and better team members we increase the performance of sales teams. Geographically, we work with sales organizations in North America and Europe. Through the work with best-in class sales organizations and previous experience, we developed a highly structured and analytical view on the B2B sales. One can think of it as the “Toyota Production System” for Sales. We are using our experience of over 20 B2B sales organizations to derive best practices and implement them in client’s sales teams.

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    Dr. Jens Hutzschenreuter Digital Business Group

    B2B Sales Framework

    Best-practice framework based on our industry & functional experience.
    Our projects typically build on a combination of these elements

    Hands-on input

    Interesting pieces of content we have worked on

    Yes, we are hiring for our team

    Interested? Shoot us a message at info@digital-business.net

    Sales Manager (m/w/d) – Wachstumsunternehmen – (ID: sa4)

    Recruiter / HR Business Partner (m/f/d)

    Online Marketing & Operations / Dual Studies Business or IT (m/w/d) – (ID: sa3)

    Praktikant / Werkstudent – Sales Recruiting (m/w/d) – (ID: sa5)


    How does digitalbusinessgroup work?

    It depends on the scope. We do workshops, short projects (e.g., 2 weeks on site), long projects (e.g., 3-6 months on site) or continuous support (e.g., 1 day per week for 6 months). Usually there will be a team working on your product.

    We cover basically all relevant topics from sales strategy, organization, teams, sales management, pitch, sales IT tools, reporting, recruitment, training over to coaching and personnel development.

    Oh no. Every member of our team ran B2B sales teams before. We all know that sales is about doing the right things and in the right frequency. We are all about implementation of learnings and driving results.

    We are happy to partner with others

    Interested? Shoot us a message at info@digital-business.net

    raidboxes silver partner

    Reach Us

    Please feel free to contact us regarding any project or collaboration inquiries.


    Kurfürstendamm 194 10707 Berlin Germany
    Hero Digital Business Group